
Changes to Google Are Changing How We Shape Content
It used to be relatively straightforward to improve your SEO rankings. You would pour hours into a stand-out blog post tied to what your audience was looking for (e.g., raising venture capital) and Google would return pages ranked according to what it felt provided the best information related to that long-tail keyword. If your well-researched post were helpful enough to the searcher, it would appear on or near page one. A content marketing win! But then the internet was swam